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What is Search Engine Optimisation (SEO)??
Search Engine Optimisation is either totally overlooked by the majority of hotel owners or is seen as a black art, administered by those in the 'know'.
SEO is something NO website can afford to overlook. In basic terms SEO is creating, defining and marketing a website so that it adheres to the criteria requested by the target search engine. It is then submitted, monitored and refined to produce and maintain high ranking results on the appropriate searches.
SEO offers a number of key benefits to any site:-
- the no.1 benefit to any site is the increased traffic which leads to increased bookings
- cost effective results, the results of SEO can be maintained cost effectively after the initial work is complete and offers excellent value for money in the medium/long term
- improved site quality, the demands placed on websites by search engines to be seen as relevant, drives the site towards better usability, better quality, larger more relevant content and more frequent updates
Content is King
Just as companies like Hotel-Traffic.com analyse and monitor the ever changing world of the internet and search engines in particular, the search engines monitor the ways in which webmasters try to increase their rankings. This constant game of cat and mouse between the search engines and search engine optimisers has led to the criteria with which sites are ranked becoming far stricter and far harder to 'fake'. The end result being the need for good quality, updated content.
All our SEO strategies cover the following areas:-
Keyword Strategy
'Keywords' or 'keyphrases' are the cornerstone of any SEO. They are the words and phrases that best define your site and the searches people will perform to find it. These keywords and phrases need to be written into the textual content of your site along with other key areas.
Linking Strategy
Building up incoming links from relevant high ranking sites to drive traffic through those links and increase your search engine ranking. These links are seen as important by most search engines.
(for more detailed information see Link Generation)
Package Includes:-
- Initial feasibility report
- Competition analysis
- Keyword analysis
- 15 keyword optimisation
- up to 10 new pages of optimised content
- Manual submission to 450 potential link partners
- Optimisation of titles and meta tags
- Robot.txt optimisation
- Image Optimisation
- 6 months reports (monthly)
- email support
Start Up SEO Package
(6 month campaign)
The Start Up package is designed to offer a solid foundation to the search engine positioning at an affordable price.
The campaign covers a 6 month period focusing on many key areas. Initial feasibility report, keyword and keyphrase research (up to 15 keywords or phrases), competition research, content optimisation and creation of new pages of optimised content, link generation, w3c validation and much more.
6 Monthly Installments £150.00
Total Price £900.00
Package Includes:-
- Initial feasibility report
- Competition analysis
- Keyword analysis
- 25 keyword optimisation
- up to 15 new pages of optimised content
- Manual submission to 600 potential link partners
- Inclusion to 25 paid directories
- Optimisation of titles and meta tags
- Robot.txt optimisation
- Image Optimisation
- 6 months reports (monthly)
- RSS newfeeds
- email support
Intermediate SEO Package
(6 month campaign)
The Intermediate package is designed to take your sites' search engine positioning a step further but remains keenly competitive.
The campaign covers a 6 month period focusing on many key areas of your site. Initial feasibility report, keyword and keyphrase research (up to 25 keywords or phrases), competition research, content optimisation and creation of new pages of optimised content, link generation, w3c validation, inclusion of relevant RSS newsfeed links and much more.
Price £1350.00
Package Includes:-
- Initial feasibility report
- Competition analysis
- Keyword analysis
- 40 keyword optimisation
- up to 15 new pages of optimised content
- Manual submission to 1000 potential link partners
- Inclusion to 50 paid directories
- Optimisation of titles and meta tags
- Robot.txt optimisation
- Image Optimisation
- 6 months reports (monthly)
- Blog site integration & marketing
- RSS newfeeds
- email & phone support
Ultimate SEO Package
(6 month campaign)
The Ultimate SEO package is designed to offer a complete and comprehensive solution to any sites' SEO needs.
Again the campaign covers a 6 month period focusing on many key areas of your site. Initial feasibility report, keyword and keyphrase research (up to 40 keywords or phrases), competition research, content optimisation and creation of new pages of optimised content, link generation, w3c validation, inclusion of relevant RSS newsfeed links, implementation of your own blog and online marketing and much more.